privacy

Use of Cookiebot
On our website we use the Cookiebot consent management tool from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot").
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right of withdrawal for consent that has already been given. The data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations.
Cookies can be used for this. Among other things, the following information is collected and transmitted to Cookiebot: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data is not passed on to other third parties.
The data is processed to fulfill a legal obligation on the basis of Art >https://www.cookiebot.com/de/privacy-policy/


Analysis advertising tracking

Use of Google Analytics
On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to the use of the website and the internet to the website operator. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you found our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data is transmitted, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business. safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your data can be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art 6 paragraph 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
You can find more information on the terms of use and data protection at https://www.google.com/analytics/ terms/en.html or under https://www.google.de/intl/de/policies/ and under https://policies.google.com/technologies/ cookies?hl=en.

Use of etracker
On our website we use technologies from etracker GmbH (Erste Brunnenstraße 1, 20459 Hamburg, "etracker").
The purpose of data processing is to analyze this website and its visitors. For this purpose, data is collected and stored. Cookies can be used for this purpose, which enable the Internet browser to be recognized. Among other things, the following information can be collected: IP address, information about the browser you are using and the operating system you are using, date and time of the visit, time zone, referrer URL (website from which you accessed our website). User profiles can be created from this data under a pseudonym. The data collected with the etracker technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned.
The use of cookies or comparable technologies takes place with Your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
More information on the function and data protection at etracker can be found here.
Use of Facebook Pixel
On our website we use the "Custom Audiences" remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook").
Facebook Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations according to Art. 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Facebook Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, to the extent that a violation of the Protection of personal data affects the obligations of Facebook Ireland under the agreement on joint processing.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The use of cookies or similar technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
More information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://wwwfacebook.com/about/privacy/.

Use of Microsoft Advertising
On our website we use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") .
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Microsoft can recognize that you clicked on the ad and were redirected to that page. Among other things, the following information can be collected: IP address, identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (website from which you accessed our website have), URL of our website.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.
More information on data protection and the cookies used at Microsoft Bing can be found here.


Plug-ins and others

Use of social plug-ins
We use social network plug-ins on our website.The integration of social plug-ins and the data processing that takes place in the process serve the purpose of optimizing advertising for our products.
When integrating social plug-ins, a link is established between your computer and the servers of the social network providers the plug-in is displayed on the page by a message to your browser, provided you have expressly consented to this. Both your IP address and the information on which of our pages you have visited are transmitted to the provider's server. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place for users who are not registered or not logged in. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 Para. 3 S 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the time of revocation.
The social networks named below are integrated on our website using social plug-ins. Further information on the scope and purpose of the collection and use of the data as well as on your rights in this regard and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook from Facebook Ireland Limited ( 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Facebook Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations according to Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Facebook Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the Protection of Personal Data affects Facebook Ireland's obligations under the Joint Processing Agreement.
Your data may be transferred to the United States. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
More information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://wwwfacebook.com/about/privacy/ .

Use of GoogleMaps
On our website we use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google" ).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for processing your data and complying with the applicable data protection laws.
The function enables the visual display of geographic information and interactive maps. In doing so, Google also collects, processes and uses data from website visitors when the pages in which Google Maps are integrated are accessed.
Your data may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The use of cookies or similar Technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
You can find more detailed information on the collection and use of data by Google in Google's data protection information at https:/ /www.google.com/privacypolicy.html. There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks
Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
You can find more detailed information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy See YouTube's data protection information at https://www.youtube.com/t/privacy.


Data subjects' rights and Duration of storage

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account legal requirements, in particular tax and commercial law retention periods and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the person concerned
You are entitled in the presence of the statutory advance We are entitled to the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, under Art. 21 (1) GDPR you have the right to object to the processing , which are based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
You have the Art. 77 DSGVO the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future .
After the wide If you object, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

Last update: 27.10.2020